Recently Retail stores are re-inventing themselves with branded Customer Experience Centres. These are interactive big spaces that are designed to engage with potential customers with multiple choices of products. Consumers are offered a chance to undertake an in-depth brand experience.
We especially see electronics retail showrooms getting converted to interactive showrooms of product displays. Major products we observe these days with this trend are mobile showrooms, laptop showrooms, and home appliance stores. Multi-brand electronic retail showrooms such as Chroma, and Reliance Digital, are increasingly opening stores in Metro, Tier 1, and Tier 2 cities which are leading this example.
Signage both outdoors and indoors plays a crucial part in these consumer experience centers. Architects make initial plans with signage with their interior planning.
Indoor signage display influences positive consumer experience and makes a tangible difference in purchasing decisions. Displays with specifications of a product clearly defined besides each product with multiple configurations and variations make the customer understand the product offering and decide the product that suits his requirement.
The world is increasingly becoming digitized and customer behaviors are also changing accordingly. Customers expect a highly personalized and interactive approach when it comes to making purchasing decisions with touch and feels and try to navigate through the features. Indoor branding signage for big stores usually carries a uniform template, for example, an experience center in Hubli will match the same design with signage in Bangalore or Delhi. In such scenarios big retail outlets define signage specifications and parameters to vendors who will follow the standard procedures of signage manufacturing and design across cities.
1. Keeping the indoor feel Customer Centric
Build easy directional signage so that consumers can move in quickly to the product or section he is visiting for example for a multi-brand electronic store moving quickly to the mobile phone zone and within that Apple, Phones give customers a great feeling.
- Reflecting and Highlighting Brands
Brand logos, Product offers can be showcased with illumination in order to attract potential customers to spend time and make a purchase.
- Choosing the Right Signage
Experience centers would look different with the usage of traditional signage, LED signage, Name Plates or Neon-based illumination. Depending on the budget various signage types can come into play.
- Making it clutter-free
At times too much information and displays can also put customers off or can confuse them. One has to strike the right balance with how many indoor displays with Clip-On Display Boards, fabric display boards, block-out signboards, and crystal edge display boards can be planned.
5. Building Futuristic
One can’t afford a frequent change with spaced covering CEC’s so the planning for signage has to be future looking to ensure that frequent updates with displays need not be overwhelming and time-consuming. Use as many digital technologies to manage electronic and LED display boards.
Brands are increasingly realizing the potential of experiential behavior of marketing as an undeniable competitive advantage. The customer gets his time and space to decide about his important purchase and does not indulge in impulsive buying. We at sign studio are contributing to the signage requirements of customer experience centers across Karnataka. We can set up signage for both B2B and B2C spaces.